SEPHORA

Whether you’re the kind of person who rocks a full beat at the gym or you’re just dipping a toe into self-care, a striped Sephora bag represents a world of possibility. We’ve been finding inventive ways to keep the brand top-of-mind for beauty-lovers seeking sustainability, convenience, value, (and killer hauls, obvi).

Just pop in

A lot of people think Sephora stores are only in big cities. So, they go to Ulta instead. But a new partnership with Kohl’s means Sephoras are popping up in new mid-sized cities every day. The Just Pop In campaign was our way of letting shoppers know their next beauty fix might be closer than they think.

They got the memo. Just Pop In resulted in a 12.9% lift in new customer acquisition, a 10.4% increase in in-store traffic, and a 11-pt increase in belief that Sephora offers a convenient shopping experience among Spotify listeners.

beauty (re)Purposed

We used a thumb-stopping “box-eye view” to get the word out about Sephora’s new Beauty (Re)Purposed recycling program.

The GIFTS FOR ALL EVENT + The Fragrance for all event

We captured the joy and magic of gifting something beautiful, year after year.

Same-day delivery

We created a whimsical puffy world to get the word out about Sephora’s new same-day delivery offering.

The SePHORA SAVINGS EVENT

Sephora asked for our help making The Sephora Savings Event a highly-anticipated moment, like the Nordstrom Anniversary Sale.
Our online video stressed the urgency and can’t-miss nature of the event.

DIGITAS TEAM

Creative Direction — Jennifer Awasano + Sebastian Andreassen

ACD Art Direction — Renee Alvarado

Design — Jaren Tigani + Emily Capling

Production — Steven Fried + Danielle Menna + Michelle Price + Dana Thompson

Account — Megan Baker + McKenzie Bryan + Courtney Dust + Chris Weeks